About 89 per cent of consumers use search engines to search for products or services. To get good rankings on these, you need to optimize your website for search engines.
Web positioning (SEO): Is it important for your business?
Web positioning is necessary for the brand and for the online visibility of the business. When people search for products or services on Google, for example, if your site is at the top of the results list, you will get more visitors, more leads and sales.
SEO also gives your business credibility. For many consumers, a good search engine ranking is a vote of confidence. If your site is at the top of the search page, they will think that your business is more trustworthy than the rest of the list.
Another advantage of SEO is that it provides a higher return on investment than many other forms of marketing.
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